Guides

INN provides a comprehensive set of resources and guides to the business and practice of journalism for emerging news nonprofits. Select any topic from the submenu above or from the expanded overview below.


Business
INN’s overview of the basics of nonprofit-news entrepreneurship. Includes management and infrastructure issues.
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Key topics: Starting UpStaffing & ManagementTraining & Professional Development


Fundraising
How-to resources on a wide variety of revenue streams for news nonprofits, and advice on developing capacity and strategies for fund development.
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Key topics: Foundations and GrantseekingMobile GivingIndividual GivingOther Revenue Sources


Legal Best Practices Guide
Reduce legal liability by developing website and ethical policies, and contracts for freelancers and third parties. Guide includes sample policies and contracts.
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Key topics: Website and Ethical Policies ContractsTypes of Risk


Outreach & Marketing
The INN Outreach and Marketing Guide provides an overview and in-depth resources for developing the nonprofit news audience, and connecting with individuals and communities that value nonprofit news.
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Key topics: Promotional Tools: Social Media, Advertising and Google NewsMetrics and AnalyticsCommunity and Audience Development